|Bob on the "working end" of the camera!|
|Construction took 7 months.|
It sounded like a terrific joint that I just missed by a few years (having moved to PB back in early 1987, my house was only a few blocks from Halligan's). The famous Eleanor Widmer—notoriously a tough-minded food critic from the San Diego Reader—even gave it high marks.
He wasn't kidding! I rubbed the seasoning into the steak, covered it with cling wrap and let it sit in the refrigerator for a day. Pretty simple, especially for a Neanderthal like me. What emerged from my grill was a steak that somehow had deliciously been transformed into meat that was far more moist and delicious than I'd experienced before. Bob was a genius!
As time went on and he kept me supplied with his seasoning, Bob mentioned that he was interested in selling the it in retail stores and online. Naturally I offered my wife Kim's design services for graphics and a website, and mentioned that I'd be happy to help him set up a blog and shopping cart as part of the website. In February 2013, Bob again swung by the Nik office and we called the good folks at GoDaddy. In about 45 minutes, we had transferred his domain, purchased a hosting package and shopping cart, and installed WordPress. In the meantime, Bob worked with Wells Fargo to establish a merchant account and also swapping recipes with a seasonings formulator out of the Midwest to handle production and packaging. This thing was coming together!
Bob wanted to create a brand for his seasonings that exuded high-quality, yet positioned it for everyday use and versatility. Kim did a great job on the label design and the overall site design. The learning curve with the site in terms of hooking up the back-end pieces was moderately steep since I hadn't done it before, but relatively quick. I never hesitate to call live tech support to get advice from the Pros, so I think the GoDaddy people were getting to know me by name after awhile. We had some issues with the nameservers which wasn't our fault, but in other cases it was helpful to call for clarification and best practices. Overall, GoDaddy gets high marks for service.